Awards & Accolades
The BrandLaureate - SMEs Chapter Award 2007
The most coveted branding award for the SMEs industry in Malaysia and the Asia Pacific,recognizing the best of brands in the SMEs industry.
Organized by the Asia Pacific Brands Foundation, The BrandLaureate - SMEs Chapter Award 2007 takes cognizance of the important role that SMEs (Small and Medium Enterprises) contribute to the development of the nation and that of brand building. This Award recognizes SMEs as the engines of growth and the fountain of entrepreneurship needed to create new avenues of growth. It is also in line with the government’s objectives of nurturing and facilitating the growth of the SMEs to be global brands. As most of the SMEs are from a range of industries, the development of good brands will help to enhance the respective industries’ growth and make Malaysia more competitive in the global market.
Singapore Prestige Brand Award 2007
The 70-year-old Wen Ken Group’s Three Legs Brand is the winner of the Heritage Brands category of the Singapore Prestige Brand Award 2007.
The awards are presented jointly by the Association of Small and Medium Enterprises (ASME) and Singapore Press Holdings (Lianhe Zaobao).
The Heritage Brand Award recognises time-honoured home-grown brands that “have embraced exceptional brand practices over a period of at least 30 years”.
Nominees are judged on local history, recognizable icons, brand vision and mission, brand promise product development and local, regional/ international presence.
