{"id":2741,"date":"2024-08-18T04:31:43","date_gmt":"2024-08-18T04:31:43","guid":{"rendered":"https:\/\/www.wenken.com\/my\/?page_id=2741"},"modified":"2024-08-26T02:50:27","modified_gmt":"2024-08-26T02:50:27","slug":"history","status":"publish","type":"page","link":"https:\/\/www.wenken.com\/my\/about\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t
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Wen Ken Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Launched the Three Legs Brand\u00ae which concentrated on four main products:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tThree Legs Cooling Water (to relieve body heatiness)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tThree Legs Headache Powder<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tThree Legs Tinea Skin Solution<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tThree Legs Cough Relief<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Three Legs Brand\u00ae had humble beginnings. When the brand was created in 1937, members of the founding families would load up suitcases with their secret traditional recipes and set off on foot to deliver their products to customers.<\/p>

    Later, as the Three Legs Brand\u00ae gained widespread acceptance among consumers, the group invested in delivery vans\u2014symbols of Three Legs Brand\u2019s success and growth. Since then, each generation has contributed to the remarkable growth of the Three Legs Brand\u00ae, which is now one of the largest and most respected over-the-counter (OTC) and Traditional Chinese Medicine brands in Asia, with a customer base of over one billion people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Affordable Healthcare Products for All<\/h2>\r\n\t\t\t\t
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    Three Legs Brand\u00ae was founded with the aim of catering to the basic healthcare needs of the mass market.\r\n\r\nThe founders focused on manufacturing affordable and high-demand products such as Cooling Water, Headache Powder, Tinea Skin Solution, and Cough Relief.<\/p>\r\n\t\t\t \t\r\n\t\t\t \t\t1930s-1940s\t\t\t \t<\/span>\r\n\t\t\t \t

    Affordable Healthcare Products for All<\/h2>\r\n\t\t\t<\/div> \r\n\t\t\t\r\n\t \t<\/div>\r\n\t \t \t
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    Post-War Growth Fuels Consumer Savings<\/h2>\r\n\t\t\t\t
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    After World War II, demand for Three Legs Brand\u00ae products surged. This led to the establishment of a new factory in Johor Bahru, Malaysia.\r\n\r\nWith the benefits of economies of scale, the company was able to pass on savings from lower production costs to consumers.<\/p>\r\n\t\t\t \t\r\n\t\t\t \t\t1940s -1950s\t\t\t \t<\/span>\r\n\t\t\t \t

    Post-War Growth Fuels Consumer Savings<\/h2>\r\n\t\t\t<\/div> \r\n\t\t\t\r\n\t \t<\/div>\r\n\t \t \t
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    Regional Expansion and Aggressive Marketing<\/h2>\r\n\t\t\t\t
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    The second-generation directors expanded the company\u2019s sales network from Singapore and West Malaysia to East Malaysia and Indonesia.\r\n\r\nIt was during this time that the Three Legs Brand\u00ae started rolling out extensive marketing efforts, erecting dozens of billboards, putting up signage at medical halls, running press ads, and even sponsoring \"Three Legs\" stone benches outside temples.\r\n\r\nIn 1968, to meet the ever-growing demand, a new manufacturing plant dedicated to manufacturing Cooling Water was opened in Petaling Jaya.\r\n<\/p>\r\n\t\t\t \t\r\n\t\t\t \t\t1950s -1970s\t\t\t \t<\/span>\r\n\t\t\t \t

    Regional Expansion and Aggressive Marketing<\/h2>\r\n\t\t\t<\/div> \r\n\t\t\t\r\n\t \t<\/div>\r\n\t \t \t
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    Modernization, Brand Protection, and Expansion<\/h2>\r\n\t\t\t\t
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    The Three Legs Brand\u00ae began to adapt and refine our product design and packaging to suit different market needs.\r\n\r\nIn the 1980s, based on feedback from customers and business stakeholders, the Three Legs Cooling Water glass bottles with metal caps were replaced by PET bottles with plastic caps to improve hygiene and convenience. It was a welcomed change by our consumers who appreciated the new bottle\u2019s weight and portability.\r\n\r\nAs Cooling Water became increasingly popular, more and more competitors introduced imitations into the market to capitalise on the strong Three Legs Brand\u00ae name. To address this, the company invested in a plastic bottle-moulding machine that stamped the Three Legs logo on the neck of each bottle. This enabled consumers to distinguish the genuine TCM & GMP-certified Three Legs Cooling Water from fakes. An automated manufacturing process using the latest technology was later introduced.\r\n\r\nDuring this period, the brand also ramped up above-the-line advertising, including more press ads and TV and radio commercials. At the same time, the Three Legs Brand\u00ae started its licensing and joint venture operations in Indonesia.\r\n<\/p>\r\n\t\t\t \t\r\n\t\t\t \t\t1980s-1990s\t\t\t \t<\/span>\r\n\t\t\t \t

    Modernization, Brand Protection, and Expansion<\/h2>\r\n\t\t\t<\/div> \r\n\t\t\t\r\n\t \t<\/div>\r\n\t \t \t
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    Global Expansion with Community Focus<\/h2>\r\n\t\t\t\t
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    With the involvement of third-generation family members, distribution channels expanded beyond traditional methods to include modern trade and a broader geographical footprint.\r\n\r\nTwo new state-of-the-art manufacturing plants were built in Indonesia and Malaysia. Both factories operated under rigorous GMP standards, even before such standards became mandatory.\r\n\r\nAdditionally, while heavy investment in advertising continued, particularly in Indonesia and Malaysia, the company also prioritized giving back to the community by sponsoring medical seminars and educational activities in schools.<\/p>\r\n\t\t\t \t\r\n\t\t\t \t\t1990s \u20132000s: Market Penetration\t\t\t \t<\/span>\r\n\t\t\t \t

    Global Expansion with Community Focus<\/h2>\r\n\t\t\t<\/div> \r\n\t\t\t\r\n\t \t<\/div>\r\n\t \t \t
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    Product Diversification and Market Dominance<\/h2>\r\n\t\t\t\t
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    Three Legs Brand\u00ae further diversified its product range to cater to different segments of the market.\r\n\r\nIn 2003, the Cool Rhino\u2122 sub-brand was introduced to appeal to young, trendy consumers.\r\n\r\nIn 2014, a range of health supplements was launched to meet the needs of middle-aged consumers.\r\n\r\nWe have constantly upgraded our manufacturing processes to keep up with the best practices, incorporating clinical approaches and the latest technology to ensure the consistency, safety, efficacy, and quality of all products under the Three Legs Brand\u00ae. We also conduct pre-clinical trials and toxicity studies to further enhance the safety of our products. \r\n\r\nIn 2016, we proudly launched Cooltopia Cooling Water, designed to meet new consumer demands for refreshing and innovative beverages. More than just a cooling drink, Cooltopia comes in a variety of flavours and is packaged in convenient PET bottles. The launch proved to be a resounding success. Receiving strong reception and sales in both the Singaporean and Malaysian markets.\r\nIn Singapore and Malaysia, Three Legs Cooling Water enjoys up to 90% of the relevant market share. Across Singapore, Malaysia, Indonesia and Brunei, we sell about 1 million units of Cooling Water alone every day. This is a clear testament to the quality, reputation, and acceptance of Three Legs Brand\u00ae.\r\n<\/p>\r\n\t\t\t \t\r\n\t\t\t \t\tInto The New Millennium\t\t\t \t<\/span>\r\n\t\t\t \t

    Product Diversification and Market Dominance<\/h2>\r\n\t\t\t<\/div> \r\n\t\t\t\r\n\t \t<\/div>\r\n\t \t \r\n\t<\/div>\r\n<\/div>\r\n